Indie & Urban was founded in 2016 out of a passion for ethnic inspired accessories. We started as a
small business run from the bedroom of a university student and in just 2 years, have built a following of over 14,000 people from all over the world, providing women the opportunity to shop for stylish accessories from the convenience of their mobile phone and at an affordable price point.

At the heart of our business is the Indie n Urban woman; dynamic, confident in her pursuits and unafraid to express herself. This is the driving force of our business. We value our customers and strive to provide the best experience possible when shopping with us.

Our designs are inspired by the cultures and lives of eastern ethnic communities. Our pieces combine these designs with on-trend modern setting, balancing the charm of the old with the sophistication of the new. Each design is individually curated with the indie n urban woman in mind and made with care, using the finest materials in the range, ensuring the product that you receive not only looks good, but isof high quality.